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 “Še“úF11ŒŽ19“ú 11Žž50•ª - This weekend, the largest sporting event on the Stateside calendar, the Super Bowl, went down between the San Francisco 49ers and
the Taylor Swiftie… Sorry (checks notes), Kansas City Chiefs. And with a massive guaranteed Tv viewers, that naturally meant companies shelling out not just $7 million for 30 seconds of treasured airtime, but thousands and thousands more to safe celebrity faces and guarantee viewers/clicks. As is typical these days, a lot of the ads went up days before the event itself, or the spots linked to longer variations online. Here is a roundup of our favourites… Arnie's spot for the insurance coverage company is, like so many of these quick clips, actually only a two-joke piece: 1. Arnie is in it 2. He pronounces "neighbour" "neighbah". @ Oh, and the extended model additionally has his outdated pal Danny DeVito in it. Wither Idris and (more just lately) Melissa McCarthy? Tina Fey takes over the duties for the massive Game spot, roping in a few of her 30 Rock solid (and Glenn Close) for the travel site.
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